Tuesday 22 May 2012

Can Free Pokies Help Online Operators in Gaining New Potential Clients?

By Richard Wilson


When talking about online casinos for Australian audiences, the competition is hard, which is the end works very well for the clients. To attract new business, online casinos are stuck in the never-ending battle to supply larger bonuses, better support, more payment options, and better fidelity programs.

There is no doubt that the continuously improving conditions for online gamblers are the results of a prerequisite. Online places do not have a benefit of the physical proximity of land-casinos and pubs, and if the players are for who knows what reason not fully satisfied, they are likely to leave, and quickly.

Online operators currently offer their games for a free test-drive. It permits the prospects to begin to know the software before proceeding to make any real-money gambles. Virtually all the casinos have the fun-only option, so how do they gain any tangible competitive advantage?

In a new development, some of the best online casinos for Aussies currently offer free pokies in combination with free spins. This is a double-edged sword: of course , if too many folks simply take the free money and use it to win even more without ever making a deposit, wouldn't the casino go bankrupt?

To respond to this question, let's inspect the facts pertinent to Australian pokies players:

- 95% of them are men (which is hardly a surprise)

- 65% of them are full-time employees

- 67% are married or in a serious relationship

- 74% of them have made at least one deposit

- 16% of all Aussie gamblers make over $150,000 a year

Having these figures under consideration , one can decide that offering free spins really is a sound strategy. If 3 quarters of the players make a deposit, and many of them happen to spend big on entertainment, the end result is a good profit.

This is on par with other industries. Acquisitions of online firms are reported to be inexpensive if the price per active member is $30 or less. The IPO of Facebook, although less successful than expected, still generated roughly $100 per user, a good sum especially when you consider that folks are not there for commercial reasons.

In conclusion, we will be able to say that when a casino spends $10 to $20 per prospect in free spins, it still gives them long-term profits while being a great deal for consumers, who are getting a terrific freebie. It also separates the average from the great: only best net casinos with much to offer have the confidence to give away the free spins.




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