Monday 26 March 2012

How to Optimize Your eBay Auction to Get Maximum Returns

By Karen Allen


eBay is more than just an auction site, it's one of the first places online shoppers generally look when they want to find any kind of product at a good price. This is the best site to list your products on if you want to attract the largest possible audience so you get the price you want. If you want this to happen, though, you have to do more than create an auction, you also have to know how to optimize it. In a way, your efforts to improve your auction will reflect in the increased number of bids that you receive.

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Your main aim when optimizing your auction is to focus on making more sales, getting more bids, and for that your potential buyers need to find you. Looking for items on eBay is similar to searching for terms on Google, in that buyers will type in keywords that match what they're looking for. So when you're selling something, you must use the most popular keywords in the title and description of your listing. You can leave out keywords that are complicated or esoteric, as most people won't be using these. Your space is limited in the headline, so it's important to choose keywords that are highly targeted.

Reach out effectively to your audience by creating auctions that are easy for interested buyers to read and absorb.

You want potential bidders who may be scanning your listing to quickly understand it, and the best way to accomplish this is by writing brief paragraphs to discuss your item and make use of bullet points to summarize the main points. Buyers might not bother to read your listing if they see long, unbroken paragraphs that describe your item. It's best to make your auctions as easy on the eyes as you can. Being able to use HTML can enable you to manage your auction layouts more effectively, and this can make a big difference in your results. Then you can handle the whole process yourself without needing any additional assistance. When you know how to change the font color by using HTML code, you can easily make it any color you want. This is something you can learn simply by typing in "HTML color chart" in a search engine. There are many sellers on eBay that limit the potential of their auctions by not focusing on this one factor. Anyone who wants to succeed on eBay should learn at least the basics of HTML for this reason.




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